“影响者”的影响力

邓晶 供稿During the recent Singles’ Day shopping frenzy, Li Jiaqi has again proved his influences as an online celebrity, attracting millions of viewers to his live broadcast on the e-commerce platform Taobao. Dubbed “iron-lipped man”, this male beauty blogger in his 20s once tested over 300 types of lipstick on his lips in a seven-hour live video streaming. His effort and competence earned trust from his audience and makeup brands. It took him less than a year to increase his bank balance to over 10 million yuan.在不久前的“双十一”购物热潮中,网络红人李佳琦在电子商务平台淘宝上的直播吸引了几百万人观看,再次证明了自己的影响力。这位九零后男性美妆博主曾在一次七小时的直播中给300多只口红试色,由此被称为“铁唇哥”。他的敬业与能力赢得了许多观众与美妆品牌的信任,不到一年时间,他的收入已经超过千万人民币。The success of this online celebrity demonstrated the significant impact of a group of people: influencers. An influencer, in this specialized use, refers to a person with the ability to reach a huge audience and persuade others to act based on their recommendations. Not from the entertainment inidustries like traditional celebrities, an influencer may be anyone from a blogger to a celebrity to an an online entrepreneur.这位网络红人的成功显示出“影响者”这个群体不容小觑的影响力。“影响者”在此特指能够接触到大量受众,并且有能力说服他人采纳他们的建议行事的人。与出身于娱乐圈的传统名人不同,“影响者”的身份多样,可能是博主、名人或网络创业者。Most influencers make a living on social meidia. Based on their established credibility in a specific industry, influencers monetize their influences by sharing sponsored social media posts, becoming a brand ambassador and starting their own business.这些“影响者”中的大部分都在社交媒体上谋生。他们依靠自身在特定行业建立的信誉,通过发布广告贴、品牌代言或自主创业等方式将影响力变现。In fact, influencers have a long history in marketing. Initially, companies signed endorsement deals with compelling figures like TV stars and athletes to help sell their products through television and radio ads. The rise of social media has created a new class of celebrity and some of them have seized the opportunities to translate their massive followings into millions of yuan each year. However, if you take a look behind the scene of the wonderful influencer lifestyle, uncertain incomes, performative vulnerability and the hustle for sponsorship can take a toll. Some influencers have quit their social media platforms due to the rise in competition and psychological strain.事实上,“影响者”的营销由来已久。起初企业会请电视明星、运动员等大众信赖的名人来为产品代言,通过电视、广播等渠道进行广告宣传。而社交媒体的兴起创造出一类新的名人,他们当中一些人抓住机遇,将可观的粉丝数转化为每年上百万的收入。然而,他们光鲜的生活背后也不乏隐患,如收入不稳、表现不佳、缺乏赞助等都会给其带来负面影响。因为竞争加剧和心理压力,一些“影响者”最终选择离开社交媒体平台。“In the business world, influencer culture is already an established force,” according to Kevin Roose, a writer for The New York Times. As influenncer marketing moves forward, the key to success will still be a greater sense of trust and credibility between brands and consumers.《纽约时报》专栏作家凯文•罗斯称,“在商业世界,影响者文化已经成为公认的发展推动力”。随着“影响者”营销的进一步发展,成功的关键仍在于培养品牌与消费者之间更牢固的信任感和可信度。VOCABULARYdemonstrate v. 展示entrepreneur n. 创业者endorsement n. 广告宣传take a toll (on) 产生恶果

练习 | VOA常速:互联网依赖性不断增强

VOA常速:互联网依赖性不断增强燕山大学刘立军编写uTRANSCRIPTJust over 60 percent of the world now has access to the Internet, and in developed countries, there are computers everywhere at work, school and home, and even at ourfingertips. But according to the World Health Organization, excessive use of Internet, cell phones, gaming and other platforms can have negative health consequences, and physicians are still learning how to deal with this troubling trend. “Internet addiction is an illness both physical andpsychiatric. Lately, it has become high in our agendas.” Rahmi Aktepe is the president of Turkish Association of Information Technologies. “It’s actually more dangerous than anyother type of addictions because we know that other addictions are completely harmful and bad, for example, we advise people to quit cigarette or drug addiction. Internet addiction, on the other hand, is different.”Different? Because sometimes it can be hard topinpointa specific harm. “Internet addiction can also be called technology addiction, taking selfies, using mobile phones are different aspects of this. This is a psychological disease, but it does not have a medical cure. It needs to be tackled with education. There has to be deliberate studies on this.” Just over 75 percent of the Turkish people between the age of 16 to 74 used the Internet in 2019 according to research done by the Turkish Statistical Institute. As a nation,88.3percent of Turkish homes have access to the Internet, but even as Internet overuse is still being debated by experts, it is clear that children are the mostvulnerable.“Kids choose their parents as a role model, families should be a little more careful about Internet computer and smartphone usage, parents should not overuse these devices in front of their children, they should also monitor and limit their kid’s screen time, to say an hour or two hours, depending on the kid’s age, parents should be well disciplined when it comes to their kid’s Internet usage.” The World Health Organization says excessive use of Internet, cell phones and other technology is increasing so much, it now considers it a significant health problem.Adapted fromhttp://www.kekenet.com/broadcast/201910/597741.shtmluVOCABULARY1.fingertipsn.(常用复数)the end of the finger that is furthest from the hand指尖(习语1)have sth. at your fingertips: to have the information, knowledge, etc. that is needed in a particular situation and be able to find it easily and use it quickly掌握(信息等);熟悉,精通(知识等);对……了如指掌;有……随时可供使用。(习语2)to your fingertips: (British English) in every way完全;十足。例如:She's a perfectionist to her fingertips.她是个道道地地的完美主义者。2.psychiatricadj. relating to psychiatry or to mental illness精神病的;精神病学的。例如:la psychiatric hospital / nurse精神病医院/护理人员lpsychiatric treatment精神病治疗lpsychiatric disorders精神紊乱3.pinpointn. to be able to give the exact reason for sth. or to describe sth. exactly准确解释(或说明)。例如:The report pinpointed the areas most in need of help.报告精确说明了亟待援助的地区。4.vulnerableadj.vulnerable (to sb. / sth.)weak and easily hurt physically or emotionally(身体上或感情上)脆弱的,易受…伤害的。例如:lto be vulnerable to attack易受攻击lShe looked very vulnerable standing there on her own.她独自站在那里,看上去弱不禁风。lIn cases of food poisoning, young children are especially vulnerable.遇到食物中毒,幼儿尤其容易受危害。lThe sudden resignation of the financial director put the company in a very vulnerable position.财务部主管的突然辞职使得这家公司岌岌可危。uEXERCISESRead the statements. Thendecidewhether the followingstatementsare true(ü)or false(û).q1. According to the World Health Organization, excessive use of Internet can have both positive and negative health consequences.q2. Internet addiction is an illness both physical and psychiatric.q3. Internet addiction is a psychological disease, and it has a medical cure.q4. Internet addiction needs to be tackled with education.q5. It is clear that children and women are the most vulnerable with Internet addiction.q6. According to the World Health Organization, excessive use of Internet, cell phones and other technology is a significant health problem.uKEYRead the statements. Then listen to the news and check the true (ü) or false (û) statements.ý1. According to the World Health Organization, excessive use of Internet can haveboth positive and negativehealth consequences. 正确表达:According to the World Health Organization, excessive use of Internet can havenegativehealth consequences.þ2. Internet addiction is an illness both physical and psychiatric.ý3. Internet addiction is a psychological disease,and it hasa medical cure. 正确表达:Internet addiction is a psychological disease,but it does not havea medical cure.þ4. Internet addiction needs to be tackled with education.ý5. It is clear thatchildren and womenare the most vulnerable with Internet addiction. 正确表达:It is clear thatchildrenare the most vulnerable with Internet addiction.þ6. According to the World Health Organization, excessive use of Internet, cell phones and other technology is a significant health problem.

练习 | VOA词汇掌故:常见肢体语言的含义

VOA词汇掌故:常见肢体语言的含义燕山大学刘立军编写uTRANSCRIPTNow, the VOA Learning English program, Words and Their Stories.On this program we explore words and common expressions in American English.We communicate most commonly, of course, with our words. But we also speak with our bodies. We call it body language.Sometimes, though, we need to describe our body language with words. That is what today's show is about - talking about body language.Two types of body language have made their way into text messaging and social media language.The most common is LOL. If we are LOL-ing, we are laughing out loud. That is whatLOLstands for. And it is easy to know when to use this. If a friend writes something to you that is extremely funny - orhilarious- you can reply with a "LOL." In conversation, though, it sounds weird to say the letters "L-O-L."Here's another one you might see in a text message from a friend.So, when someone nods their head up and down, that means they are in agreement. And if they shake their heads back and forth, it means they are disagreeing.Well, sometimes it does. Sometimes shaking one's head means something completely different.For example, I might say I could only shake my head at hisarrogance. This means that I couldn't believe that he had said or done something so arrogant. In a text, email or social media post, you can simply type SMH. But just as with LOL, it doesn't sound right in spoken English.Here is an example of how to use the full phrase "shake my head" in a conversation.I can't believe how your friend acted at the funeral! When the preacher began speaking, she laughed out loud. It was so disrespectful.How do you think I felt? I was standing with her! I could only shake my head andcringeinside. It was so embarrassing!If your friend is always behaving badly, you may just have to throw your hands up. This body language expression means that you realize that you cannot do anything to make a situation better.For example, let's say you are teaching a roomful of young children when suddenly a dog runs through the classroom! The children jump up and start laughing and chasing the dog. You can't do anything to quiet them down. So, you just throw your hands up and let them have fun.Shrugging your shoulders is when you raise and lower them. As body language, it shows that you don't care about something. But it can also mean that you are uncertain or perhaps just bored.For example, let's say I am babysitting a friend's child. At dinnertime, I ask the child, "So, do you want pasta or rice for dinner?" He doesn't say anything. He just shrugs his shoulders. So, I made my favorite - pasta with tomato sauce!Rolling your eyes is another way to show you don't care. This body language says that you don't care AT ALL about what someone is saying. Eye-rolling is even more disrespectful than shoulder-shrugging. So, teachers and parents often criticize children for eye-rolls by simply saying, "Don't roll your eyes at me!"Staying with the eyes, we come to raising eyebrows. Usually when we raise our eyebrows, our faces look as if we are surprised or shocked by something. But raising your eyebrows can also show that you disapprove of something. There is a certain amount of judgement in eyebrow-raising.Let's hear it used in a short dialogue.Did you hear about Jack? During the weekly meeting with staff, he wore a head-to-toe clown costume.Oh, that's nothing. He lost a bet with his son and had to wear it.Well, it raised some eyebrows around the office. People are saying he isn't serious enough to be manager.Wearing a clown costume is nothing to raise your eyebrows at. People should really lighten up!Now, when some people are nervous, they bite their nails. It may not be a good habit, but it has given us a useful word.Something, such as a game or a movie, that causes you to feel nervous because the ending is not known until the final moment is called a nail-biter!When talking about a sporting event, the opposite of a nail-biter is a blow-out. A blow-out is a game where one team out scores the other by a lot!Did you watch the basketball game last night?I did! What a great game.I know. I haven't seen a game that close in a long time. It was a real nail-biter! The score was tied until the last 10 minutes!It was a much better game than last week. That game was ablow-out. One team scored 68 points in the first quarter while the other didn't even score one. Boring.And that's all for this Words and Their Stories.Even though this program is not a nail-biter, we hope you're not rolling your eyes or shrugging your shoulders with boredom. And we certainly hope your eyebrows aren't raised in disapproval. But we do hope you give us a thumbsup, which, of course, means "good job."I'm Anna Matteo.Adapted fromhttp://www.kekenet.com/broadcast/201910/598353.shtmluVOCABULARY1.hilariousadj. extremely funny极其滑稽的。例如:la hilarious joke/story令人捧腹的笑话/故事lLynn found the whole situation hilarious.林恩觉得这一切都非常滑稽。lDo you know Pete? He's hilarious.你认识皮特吗?他风趣得很。2.arrogancen.(不可数名词)the behaviour of a person when they feel that they are more important than other people, so that they are rude to them or do not consider them傲慢;自大3.cringev. to feel very embarrassed and uncomfortable about sth.感到尴尬不安;觉得难为情。例如:I cringe when I think of the poems I wrote then.每当我想起我那时写的诗歌就感到很难堪。uEXERCISESRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.Now, the VOA Learning English program, Words and Their Stories.On this program we explore words and common expressions in American English.We communicate most commonly, of course, with our words. But we also speak with our bodies. We call it [Q1] ________________________________.Sometimes, though, we need to describe our body language with words. That is what today's show is about - talking about body language.Two types of body language have made their way into [Q2] ________________________________.The most common is LOL. If we are LOL-ing, we are[Q3] ____________________. That is whatLOLstands for. And it is easy to know when to use this. If a friend writes something to you that is extremely funny - or hilarious - you can reply with a "LOL." In conversation, though, itsoundsweird to say the letters "L-O-L."Here's another one you might see in a text message from a friend.So, when someone nods their head up and down, that means they are inagreement. And if they shake their heads back and forth, it means they are disagreeing.Well, sometimes it does. Sometimes shaking one's head means something completely different.For example, I might say I could only[Q4]at his arrogance. This means that I couldn't believe that he had said or done something so arrogant. In a text, email or social media post, you can simply type SMH. But just as with LOL, it doesn't sound right in spoken English.Here is an example of how to use the full phrase "shake my head" in a conversation.I can't believe how your friend acted at the funeral! When the preacher began speaking, she laughed out loud. It was so disrespectful.How do you think I felt? I was standing with her! I could only shake my head and cringe inside. It was so embarrassing!If your friend is always behaving badly, you may just have to [Q5] __________________________. This body language expression means that you realize that you cannot do anything to make a situation better.For example, let's say you are teaching a roomful of young children when suddenly a dog runs through the classroom! The children jump up and start laughing and chasing the dog. You can't do anything to quiet them down. So, you just throw your hands up and let them have fun.[Q6] ___________________________________ is when you raise and lower them. As body language, it shows that you don't care about something. But it can also mean that you are uncertain or perhaps just bored.For example, let's say I am babysitting a friend's child. At dinnertime, I ask the child, "So, do you want pasta or rice for dinner?" He doesn't say anything. He just shrugs his shoulders. So, I made my favorite - pasta with tomato sauce![Q7] ______________________________ is another way to show you don't care. This body language says that you don't care AT ALL about what someone is saying. Eye-rolling is even more disrespectful than shoulder-shrugging. So, teachers and parents often criticize children for eye-rolls by simply saying, "Don't roll your eyes at me!"Staying with the eyes, we come to [Q8] ____________________________. Usually when we raise our eyebrows, our faces look as if we are surprised or shocked by something. But raising your eyebrows can also show that you disapprove of something. There is a certain amount of judgement in eyebrow-raising.Let's hear it used in a short dialogue.Did you hear about Jack? During the weekly meeting with staff, he wore a head-to-toe clown costume.Oh, that's nothing. He lost a bet with his son and had to wear it.Well, it raised some eyebrows around the office. People are saying he isn't serious enough to be manager.Wearing a clown costume is nothing to raise your eyebrows at. People should really lighten up!Now, when some people are nervous, they [Q9] _________________________________. It may not be a good habit, but it has given us a useful word.Something, such as a game or a movie, that causes you to feel nervous because the ending is not known until the final moment is called a nail-biter!When talking about a sporting event, the opposite of a nail-biter is a blow-out. A blow-out is a game where one team outscores the other by a lot!Did you watch the basketball game last night?I did! What a great game.I know. I haven't seen a game that close in a long time. It was a real nail-biter! The score was tied until the last 10 minutes!It was a much better game than last week. That game was ablow-out. One team scored 68 points in the first quarter while the other didn't even score one. Boring.And that's all for this Words and Their Stories.Even though this program is not a nail-biter, we hope you're not rolling your eyes or shrugging your shoulders with boredom. And we certainly hope your eyebrows aren't raised in disapproval. But we do hope you give us a [Q10] ___________________________, which, of course, means "good job."I'm Anna Matteo.uKEYRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.Now, the VOA Learning English program, Words and Their Stories.On this program we explore words and common expressions in American English.We communicate most commonly, of course, with our words. But we also speak with our bodies. We call it [Q1]body language.Sometimes, though, we need to describe our body language with words. That is what today's show is about - talking about body language.Two types of body language have made their way into [Q2]text messaging and social medialanguage.The most common is LOL. If we are LOL-ing, we are[Q3]laughing out loud. That is whatLOLstands for. And it is easy to know when to use this. If a friend writes something to you that is extremely funny - or hilarious - you can reply with a "LOL." In conversation, though, itsoundsweird to say the letters "L-O-L."Here's another one you might see in a text message from a friend.So, when someone nods their head up and down, that means they are inagreement. And if they shake their heads back and forth, it means they are disagreeing.Well, sometimes it does. Sometimes shaking one's head means something completely different.For example, I might say I could only[Q4]shakemy headat his arrogance. This means that I couldn't believe that he had said or done something so arrogant. In a text, email or social media post, you can simply type SMH. But just as with LOL, it doesn't sound right in spoken English.Here is an example of how to use the full phrase "shake my head" in a conversation.I can't believe how your friend acted at the funeral! When the preacher began speaking, she laughed out loud. It was so disrespectful.How do you think I felt? I was standing with her! I could only shake my head and cringe inside. It was so embarrassing!If your friend is always behaving badly, you may just have to [Q5]throw your hands up. This body language expression means that you realize that you cannot do anything to make a situation better.For example, let's say you are teaching a roomful of young children when suddenly a dog runs through the classroom! The children jump up and start laughing and chasing the dog. You can't do anything to quiet them down. So, you just throw your hands up and let them have fun.[Q6]Shrugging your shouldersis when you raise and lower them. As body language, it shows that you don't care about something. But it can also mean that you are uncertain or perhaps just bored.For example, let's say I am babysitting a friend's child. At dinnertime, I ask the child, "So, do you want pasta or rice for dinner?" He doesn't say anything. He just shrugs his shoulders. So, I made my favorite - pasta with tomato sauce![Q7]Rolling your eyesis another way to show you don't care. This body language says that you don't care AT ALL about what someone is saying. Eye-rolling is even more disrespectful than shoulder-shrugging. So, teachers and parents often criticize children for eye-rolls by simply saying, "Don't roll your eyes at me!"Staying with the eyes, we come to [Q8]raising eyebrows. Usually when we raise our eyebrows, our faces look as if we are surprised or shocked by something. But raising your eyebrows can also show that you disapprove of something. There is a certain amount of judgement in eyebrow-raising.Let's hear it used in a short dialogue.Did you hear about Jack? During the weekly meeting with staff, he wore a head-to-toe clown costume.Oh, that's nothing. He lost a bet with his son and had to wear it.Well, it raised some eyebrows around the office. People are saying he isn't serious enough to be manager.Wearing a clown costume is nothing to raise your eyebrows at. People should really lighten up!Now, when some people are nervous, they [Q9]bite their nails. It may not be a good habit, but it has given us a useful word.Something, such as a game or a movie, that causes you to feel nervous because the ending is not known until the final moment is called a nail-biter!When talking about a sporting event, the opposite of a nail-biter is a blow-out. A blow-out is a game where one team outscores the other by a lot!Did you watch the basketball game last night?I did! What a great game.I know. I haven't seen a game that close in a long time. It was a real nail-biter! The score was tied until the last 10 minutes!It was a much better game than last week. That game was ablow-out. One team scored 68 points in the first quarter while the other didn't even score one. Boring.And that's all for this Words and Their Stories.Even though this program is not a nail-biter, we hope you're not rolling your eyes or shrugging your shoulders with boredom. And we certainly hope your eyebrows aren't raised in disapproval. But we do hope you give us a [Q10]thumbs up, which, of course, means "good job."I'm Anna Matteo.

练习 | VOA慢速:大学生志愿者

VOA慢速:大学生志愿者燕山大学刘立军编写uTRANSCRIPTIn some ways, higher education is a self-serving experience. People often seek a college education because they want to improve their lives. Or, they want to increase their chances at gaining well-paying, interesting and meaningful employment.Even if a person wants to find cures for major diseases or solve homelessness, they must spend years gaining knowledge and training for themselves before they can help others.A person’s college years are usually very busy. It may not seem like they have the time or the freedom to serve anyone but themselves. But Connie Snyder Mick says they actually do. Mick is the academic director of the Center for Social Concerns at the University of Notre Dame in the state of Indiana. Centers like hers exist at many colleges and universities in the United States. Mick says the centers help students seeking an experience that may not be directly related to a student’s academic progress, but that is still important-volunteering.Volunteering is not uncommon in higher education. Many campus groups organize volunteer events orfundraisingefforts for different causes. Officials in charge of student housing often organize such events to help build a sense of community.Involvement in these kinds of activities is good for students, Mick told VOA. For example, the busy nature of college life can create a lot of stress for students. Doing something completely unrelated to a student’s studies or other work can help calm them by putting their mind on other things.For a deeper more meaningful addition to their college experience, Mick urges students to visit centers like the one she heads.She says these centers exist to create volunteer opportunities that are more complex and meaningful than just a day spent cleaning a local park, for example. College students often spend little time getting to know the local community just outside of their campus, Mick notes. Higher education is all about introducing students to new ideas, she says. And these communities may be full of cultures and people that are very different from what the students already know.Campus volunteering offices often partner with local organizers that serve the people of the nearby community. These partnerships help make sure the volunteer efforts are meeting the real needs of that community.Even for students with little interest in finding a connection with the local community, there is still value in what volunteer centers have to offer, Mick says. She notes some opportunities can push students to use what they are learning in the classroom out in the real world. And having that kind of experience can make a student appealing to employers in the years to come."Imagine teaching computer science at a center for people with disabilities," Mick said. "To think about how to apply, more directly, what you’re studying in the classroom in ways that sort of push you to think about it differently can really be a creative space."Volunteering does not necessarily mean finding extra time in the evenings or weekends, she says. More and more schools are asking professors to design courses that include volunteer work."The research shows that when a student goes and has an experience, the learning happens in the reflection, and reflection happens in coursework," Mick said. "So you’re getting that academic credit, but you’re also having an experience that’s thoughtful, that gives you times to do research and to think deeply about that in a way that’s connected to your academic interests."Campus volunteer centers can help studentsidentifyclasses that offer these kinds of experiences. The centers also can let students know if their school offers any volunteering-based trips during breaks between study terms. Mick says such trips can be a meaningful way to spend free time and explore other places.I’m Pete Musto.uVOCABULARY1.fundraisingn.筹款;募捐2.identifyv. to find or discover sb./sth.找到;发现。用法:①(动词+名词短语)例如:lScientists have identified a link between diet and cancer.科学家发现了饮食与癌症之间的关联。lAs yet they have not identified a buyer for the company.迄今为止他们还没有为公司找到买主。②(动词+ wh-从句)例如:They are trying to identify what is wrong with the present system.他们正试图弄清现行制度的弊端所在。uEXERCISESListen to the news and choose the best answer to each question you hear.1. Why do people seek a college education?A.To improve their lives or have better jobs.B.To improve their lives.C.To increase their job chances. D.To find cures for major diseases or solve homelessness.2. Which of the following statements is FALSE?A.Volunteering is common in higher education.B. Involvement in volunteer activities is good for students.C.Volunteering means finding extra time in the evenings or weekends.D.More and more schools are asking professors to design courses that include volunteer work.uKEY1. A。细节题。命题出处:In some ways, higher education is a self-serving experience. People often seek a college educationbecause they want to improve their lives. Or, they want to increase their chances at gaining well-paying, interesting and meaningful employment.2. C。推断题。题干问:那一句陈述是错误的?答案应为CVolunteering means finding extra time in the evenings or weekends.原文正确表述为:Volunteeringdoes not necessarily meanfinding extra time in the evenings or weekends, she says.

练习 | BBC新闻:英国将提前举行大选

BBC新闻:英国将提前举行大选燕山大学刘立军编写uTRANSCRIPTBBC News. Hello, I'm Jerry Smit. Britain's main opposition party Labor, says it will now support an early general election, meaning the UK is almost certain to go to the polls in December. It comes as the Prime Minister Boris Johnsongears upfor his fourth attempt in parliament to secure asnapelection. The Labor leader Jeremy Corbyn told his colleagues that with Brexit delayed until the end of January, the immediate threat of leaving without a deal had been removed.“We always said we wanted an election. We do want an election, but we wanted no-deal to be taken off the table. We've now had confirmation from all 28 EU member states that no-deal is off the table. So we'regonnago out there with the biggest campaign this Party has ever mounted, totally united, totally determined.”With this analysis, here is our political correspondent Rob Watson.“This is one of those genuine, real, historic landmark developments in thethree-and-a-half-year political crisis, that is the Brexit process,because this means definitively we are gonna have an early general election before Christmas. What's changed for the opposition Labor Party is this idea that it's just impossible any longer to resist an election that some of the smaller opposition parties have gone along with it and that what they had asked for which was to make sure that wasn't gonna be aneminentno-deal Brexit. Well, that has been handled by the European Union, saying Okay, we're gonna extend the Brexit process until the end of January.Adapted fromhttp://www.kekenet.com/broadcast/201910/598299.shtmluVOCABULARY1.gear up:gear up (for/to sth.) | gear sb./sth.↔up (for/to sth.)to prepare yourself /sb. /sth. to do sth.(使)为……作好准备。例如:Cycle organizations are gearing up for National Bike Week.自行车组织正在为全国自行车周活动作准备。2.snapadj.(只用于名词前)made or done quickly and without careful thought or preparation匆忙的;仓促的。例如:lIt was a snap decision.那是个仓促的决定。lThey held a snap election.他们临时举行了选举。3.gonna:(informal, non-standard) a way of saying or writing“going to”in informal speech, when it refers to the future即将,将要(非正式用语,即going to)。例如:What's she gonna do now? 她现在要干什么?4.eminentadj.(常用于名词前) l(of people人)famous and respected, especially in a particular profession(尤指在某专业中)卓越的,著名的,显赫的。例如:an eminent architect著名的建筑师l(of good qualities良好品质) unusual; excellent非凡的;杰出的。例如:a man of eminent good sense极其明智的人uEXERCISESRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.BBC News. Hello, I'm Jerry Smit. Britain's main opposition party Labor, says it will now support[Q1] ________________________________,meaning the UK is almost certain to go to the polls in December. It comes as the Prime Minister Boris Johnson[Q2] ____________for his fourth attempt in parliament to secure[Q3] ___________________________.The Labor leader Jeremy Corbyn told his colleagues that with Brexit delayed until the end of January, the immediate threat of[Q4] _______________________________________had been removed.“We always said we wanted an election. We do want an election, but we wanted no-deal to be taken off the table. We've now had[Q5] __________________________from all 28 EU member states that no-deal is off the table. So we're gonna go out there with the biggest campaign this Party has ever mounted, totally united, totally determined.”With this analysis, here is our political correspondent Rob Watson.“This is one of those genuine, real, historic[Q6] ___________________________________in thethree-and-a-half year[Q7] ___________________________,that is the Brexit process because this means definitively we are gonna have an early general election before Christmas. What's changed for the opposition Labor Party is this idea that it's just impossible any longer to[Q8] ______________________that some of the smaller opposition parties have gone along with it and that what they had asked for which was to make sure that wasn't gonna be an[Q9] __________________no-deal Brexit. Well, that has been handled by the European Union, saying Okay, we're gonna[Q10] _________________the Brexit process until the end of January.”uKEYRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.BBC News. Hello, I'm Jerry Smit. Britain's main opposition party Labor, says it will now support[Q1]an early general election, meaning the UK is almost certain to go to the polls in December. It comes as the Prime Minister Boris Johnson[Q2]gears upfor his fourth attempt in parliament to secure[Q3]a snap election. The Labor leader Jeremy Corbyn told his colleagues that with Brexit delayed until the end of January, the immediate threat of[Q4]leaving without a dealhad been removed.“We always said we wanted an election. We do want an election, but we wanted no-deal to be taken off the table. We've now had[Q5]confirmationfrom all 28 EU member states that no-deal is off the table. So we're gonna go out there with the biggest campaign this Party has ever mounted, totally united, totally determined.”With this analysis, here is our political correspondent Rob Watson.“This is one of those genuine, real, historic[Q6]landmark developmentsin thethree-and-a-half year[Q7]political crisis, that is the Brexit process because this means definitively we are gonna have an early general election before Christmas. What's changed for the opposition Labor Party is this idea that it's just impossible any longer to[Q8]resist an electionthat some of the smaller opposition parties have gone along with it and that what they had asked for which was to make sure that wasn't gonna be an[Q9]eminentno-deal Brexit. Well, that has been handled by the European Union, saying Okay, we're gonna[Q10]extendthe Brexit process until the end of January.”

练习 | VOA词汇掌故:常见肢体语言的含义

VOA词汇掌故:常见肢体语言的含义燕山大学刘立军编写uTRANSCRIPTNow, the VOA Learning English program, Words and Their Stories.On this program we explore words and common expressions in American English.We communicate most commonly, of course, with our words. But we also speak with our bodies. We call it body language.Sometimes, though, we need to describe our body language with words. That is what today's show is about - talking about body language.Two types of body language have made their way into text messaging and social media language.The most common is LOL. If we are LOL-ing, we are laughing out loud. That is whatLOLstands for. And it is easy to know when to use this. If a friend writes something to you that is extremely funny - orhilarious- you can reply with a "LOL." In conversation, though, it sounds weird to say the letters "L-O-L."Here's another one you might see in a text message from a friend.So, when someone nods their head up and down, that means they are in agreement. And if they shake their heads back and forth, it means they are disagreeing.Well, sometimes it does. Sometimes shaking one's head means something completely different.For example, I might say I could only shake my head at hisarrogance. This means that I couldn't believe that he had said or done something so arrogant. In a text, email or social media post, you can simply type SMH. But just as with LOL, it doesn't sound right in spoken English.Here is an example of how to use the full phrase "shake my head" in a conversation.I can't believe how your friend acted at the funeral! When the preacher began speaking, she laughed out loud. It was so disrespectful.How do you think I felt? I was standing with her! I could only shake my head andcringeinside. It was so embarrassing!If your friend is always behaving badly, you may just have to throw your hands up. This body language expression means that you realize that you cannot do anything to make a situation better.For example, let's say you are teaching a roomful of young children when suddenly a dog runs through the classroom! The children jump up and start laughing and chasing the dog. You can't do anything to quiet them down. So, you just throw your hands up and let them have fun.Shrugging your shoulders is when you raise and lower them. As body language, it shows that you don't care about something. But it can also mean that you are uncertain or perhaps just bored.For example, let's say I am babysitting a friend's child. At dinnertime, I ask the child, "So, do you want pasta or rice for dinner?" He doesn't say anything. He just shrugs his shoulders. So, I made my favorite - pasta with tomato sauce!Rolling your eyes is another way to show you don't care. This body language says that you don't care AT ALL about what someone is saying. Eye-rolling is even more disrespectful than shoulder-shrugging. So, teachers and parents often criticize children for eye-rolls by simply saying, "Don't roll your eyes at me!"Staying with the eyes, we come to raising eyebrows. Usually when we raise our eyebrows, our faces look as if we are surprised or shocked by something. But raising your eyebrows can also show that you disapprove of something. There is a certain amount of judgement in eyebrow-raising.Let's hear it used in a short dialogue.Did you hear about Jack? During the weekly meeting with staff, he wore a head-to-toe clown costume.Oh, that's nothing. He lost a bet with his son and had to wear it.Well, it raised some eyebrows around the office. People are saying he isn't serious enough to be manager.Wearing a clown costume is nothing to raise your eyebrows at. People should really lighten up!Now, when some people are nervous, they bite their nails. It may not be a good habit, but it has given us a useful word.Something, such as a game or a movie, that causes you to feel nervous because the ending is not known until the final moment is called a nail-biter!When talking about a sporting event, the opposite of a nail-biter is a blow-out. A blow-out is a game where one team out scores the other by a lot!Did you watch the basketball game last night?I did! What a great game.I know. I haven't seen a game that close in a long time. It was a real nail-biter! The score was tied until the last 10 minutes!It was a much better game than last week. That game was ablow-out. One team scored 68 points in the first quarter while the other didn't even score one. Boring.And that's all for this Words and Their Stories.Even though this program is not a nail-biter, we hope you're not rolling your eyes or shrugging your shoulders with boredom. And we certainly hope your eyebrows aren't raised in disapproval. But we do hope you give us a thumbsup, which, of course, means "good job."I'm Anna Matteo.Adapted fromhttp://www.kekenet.com/broadcast/201910/598353.shtmluVOCABULARY1.hilariousadj. extremely funny极其滑稽的。例如:la hilarious joke/story令人捧腹的笑话/故事lLynn found the whole situation hilarious.林恩觉得这一切都非常滑稽。lDo you know Pete? He's hilarious.你认识皮特吗?他风趣得很。2.arrogancen.(不可数名词)the behaviour of a person when they feel that they are more important than other people, so that they are rude to them or do not consider them傲慢;自大3.cringev. to feel very embarrassed and uncomfortable about sth.感到尴尬不安;觉得难为情。例如:I cringe when I think of the poems I wrote then.每当我想起我那时写的诗歌就感到很难堪。uEXERCISESRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.Now, the VOA Learning English program, Words and Their Stories.On this program we explore words and common expressions in American English.We communicate most commonly, of course, with our words. But we also speak with our bodies. We call it [Q1] ________________________________.Sometimes, though, we need to describe our body language with words. That is what today's show is about - talking about body language.Two types of body language have made their way into [Q2] ________________________________.The most common is LOL. If we are LOL-ing, we are[Q3] ____________________. That is whatLOLstands for. And it is easy to know when to use this. If a friend writes something to you that is extremely funny - or hilarious - you can reply with a "LOL." In conversation, though, itsoundsweird to say the letters "L-O-L."Here's another one you might see in a text message from a friend.So, when someone nods their head up and down, that means they are inagreement. And if they shake their heads back and forth, it means they are disagreeing.Well, sometimes it does. Sometimes shaking one's head means something completely different.For example, I might say I could only[Q4]at his arrogance. This means that I couldn't believe that he had said or done something so arrogant. In a text, email or social media post, you can simply type SMH. But just as with LOL, it doesn't sound right in spoken English.Here is an example of how to use the full phrase "shake my head" in a conversation.I can't believe how your friend acted at the funeral! When the preacher began speaking, she laughed out loud. It was so disrespectful.How do you think I felt? I was standing with her! I could only shake my head and cringe inside. It was so embarrassing!If your friend is always behaving badly, you may just have to [Q5] __________________________. This body language expression means that you realize that you cannot do anything to make a situation better.For example, let's say you are teaching a roomful of young children when suddenly a dog runs through the classroom! The children jump up and start laughing and chasing the dog. You can't do anything to quiet them down. So, you just throw your hands up and let them have fun.[Q6] ___________________________________ is when you raise and lower them. As body language, it shows that you don't care about something. But it can also mean that you are uncertain or perhaps just bored.For example, let's say I am babysitting a friend's child. At dinnertime, I ask the child, "So, do you want pasta or rice for dinner?" He doesn't say anything. He just shrugs his shoulders. So, I made my favorite - pasta with tomato sauce![Q7] ______________________________ is another way to show you don't care. This body language says that you don't care AT ALL about what someone is saying. Eye-rolling is even more disrespectful than shoulder-shrugging. So, teachers and parents often criticize children for eye-rolls by simply saying, "Don't roll your eyes at me!"Staying with the eyes, we come to [Q8] ____________________________. Usually when we raise our eyebrows, our faces look as if we are surprised or shocked by something. But raising your eyebrows can also show that you disapprove of something. There is a certain amount of judgement in eyebrow-raising.Let's hear it used in a short dialogue.Did you hear about Jack? During the weekly meeting with staff, he wore a head-to-toe clown costume.Oh, that's nothing. He lost a bet with his son and had to wear it.Well, it raised some eyebrows around the office. People are saying he isn't serious enough to be manager.Wearing a clown costume is nothing to raise your eyebrows at. People should really lighten up!Now, when some people are nervous, they [Q9] _________________________________. It may not be a good habit, but it has given us a useful word.Something, such as a game or a movie, that causes you to feel nervous because the ending is not known until the final moment is called a nail-biter!When talking about a sporting event, the opposite of a nail-biter is a blow-out. A blow-out is a game where one team outscores the other by a lot!Did you watch the basketball game last night?I did! What a great game.I know. I haven't seen a game that close in a long time. It was a real nail-biter! The score was tied until the last 10 minutes!It was a much better game than last week. That game was ablow-out. One team scored 68 points in the first quarter while the other didn't even score one. Boring.And that's all for this Words and Their Stories.Even though this program is not a nail-biter, we hope you're not rolling your eyes or shrugging your shoulders with boredom. And we certainly hope your eyebrows aren't raised in disapproval. But we do hope you give us a [Q10] ___________________________, which, of course, means "good job."I'm Anna Matteo.uKEYRead the passage. Then listen to the news and fill in the blanks with the information (words, phrases or sentences) you hear.Now, the VOA Learning English program, Words and Their Stories.On this program we explore words and common expressions in American English.We communicate most commonly, of course, with our words. But we also speak with our bodies. We call it [Q1]body language.Sometimes, though, we need to describe our body language with words. That is what today's show is about - talking about body language.Two types of body language have made their way into [Q2]text messaging and social medialanguage.The most common is LOL. If we are LOL-ing, we are[Q3]laughing out loud. That is whatLOLstands for. And it is easy to know when to use this. If a friend writes something to you that is extremely funny - or hilarious - you can reply with a "LOL." In conversation, though, itsoundsweird to say the letters "L-O-L."Here's another one you might see in a text message from a friend.So, when someone nods their head up and down, that means they are inagreement. And if they shake their heads back and forth, it means they are disagreeing.Well, sometimes it does. Sometimes shaking one's head means something completely different.For example, I might say I could only[Q4]shakemy headat his arrogance. This means that I couldn't believe that he had said or done something so arrogant. In a text, email or social media post, you can simply type SMH. But just as with LOL, it doesn't sound right in spoken English.Here is an example of how to use the full phrase "shake my head" in a conversation.I can't believe how your friend acted at the funeral! When the preacher began speaking, she laughed out loud. It was so disrespectful.How do you think I felt? I was standing with her! I could only shake my head and cringe inside. It was so embarrassing!If your friend is always behaving badly, you may just have to [Q5]throw your hands up. This body language expression means that you realize that you cannot do anything to make a situation better.For example, let's say you are teaching a roomful of young children when suddenly a dog runs through the classroom! The children jump up and start laughing and chasing the dog. You can't do anything to quiet them down. So, you just throw your hands up and let them have fun.[Q6]Shrugging your shouldersis when you raise and lower them. As body language, it shows that you don't care about something. But it can also mean that you are uncertain or perhaps just bored.For example, let's say I am babysitting a friend's child. At dinnertime, I ask the child, "So, do you want pasta or rice for dinner?" He doesn't say anything. He just shrugs his shoulders. So, I made my favorite - pasta with tomato sauce![Q7]Rolling your eyesis another way to show you don't care. This body language says that you don't care AT ALL about what someone is saying. Eye-rolling is even more disrespectful than shoulder-shrugging. So, teachers and parents often criticize children for eye-rolls by simply saying, "Don't roll your eyes at me!"Staying with the eyes, we come to [Q8]raising eyebrows. Usually when we raise our eyebrows, our faces look as if we are surprised or shocked by something. But raising your eyebrows can also show that you disapprove of something. There is a certain amount of judgement in eyebrow-raising.Let's hear it used in a short dialogue.Did you hear about Jack? During the weekly meeting with staff, he wore a head-to-toe clown costume.Oh, that's nothing. He lost a bet with his son and had to wear it.Well, it raised some eyebrows around the office. People are saying he isn't serious enough to be manager.Wearing a clown costume is nothing to raise your eyebrows at. People should really lighten up!Now, when some people are nervous, they [Q9]bite their nails. It may not be a good habit, but it has given us a useful word.Something, such as a game or a movie, that causes you to feel nervous because the ending is not known until the final moment is called a nail-biter!When talking about a sporting event, the opposite of a nail-biter is a blow-out. A blow-out is a game where one team outscores the other by a lot!Did you watch the basketball game last night?I did! What a great game.I know. I haven't seen a game that close in a long time. It was a real nail-biter! The score was tied until the last 10 minutes!It was a much better game than last week. That game was ablow-out. One team scored 68 points in the first quarter while the other didn't even score one. Boring.And that's all for this Words and Their Stories.Even though this program is not a nail-biter, we hope you're not rolling your eyes or shrugging your shoulders with boredom. And we certainly hope your eyebrows aren't raised in disapproval. But we do hope you give us a [Q10]thumbs up, which, of course, means "good job."I'm Anna Matteo.

第九届教学大赛翻译专业组二等奖顿超授课

授课点评:顿超的授课有三个优点、三个不足。优点:第一,教学总体设计比较清晰,把整堂课的教学分为五个环节(2:00,其中第一步“Review”恐怕应该是“Preview”之误),实际讲授第二环节,提出两个明确的目标(6:02)。应该说,整堂课上得有条不紊。第二,她为教学中的评估环节设计了一个自我评估表(3:27),颇有创意。第三,采用了一些新理论、新方法,如用思维导图(Mind Map)等。讲课结束时引用朗费罗的诗句(18:53),也为课堂增添了气氛。不足:第一,授课时完全离开了原来提供的文本,全部换用了三段新材料。据她回答评委提问时的解释,是担心学生事先了解了内容以后,在课堂上无法评估学生是否掌握(21:00)。这是不对的。既违背了比赛要求,也不符合实际教学情况。因为给学生材料让其课前预习是教学的常态,不能指望靠上课时突然袭击来检测学生。第二,最大的问题是把口译课上成了听力课。整堂课下来,好像都在讲如何听辨,没有丝毫提到翻译和口译。其实这完全可在教学过程中体现,如选材时用英语和中文各一段,或者辨识时英文材料用中文记录、中文材料用英文记录等。第三,上课缺少互动,基本是教师一人在独白。包括两段听力材料的概括,也是让学生试说后,不加评议就匆匆给出自己的文本(11:26)。点评专家:潘文国教授

第九届教学大赛商务英语专业组二等奖罗睿授课

授课点评:总体表现评价:罗睿老师口语流利,对所讲授内容比较熟悉,能够较好地回答提问评委的提问;对整个单元有一个粗略的教学目标、教学内容和教学方法设计,并且在授课过程有所体现;有教学方法(team-based learning),并能将此方法落实在具体授课中。但是,将教学目标分business level, language level 和ability level来概述,显得比较空洞。比如,business level的目标是“assess the business background”,language level是听说读写和语法,这些都是比较宽泛不具体的教学目标。具体表现评价:课堂组织比较有条理,给出的指令比较清晰;如视频2:30-2:50,能清晰地引导学生看具体哪一页的文本,并且告诉学生具体的教学流程有四部分构成,这样处理能让学生对接下来的授课安排有个总体认识。在授课过程,能针对所布置的任务进行个别指导,如视频中6:30-8:54,在布置完每一组(包括教师自己)的阅读任务后,能够逐一指导并和学生确认阅读任务。在视频4:06-5:00中使用“面子”视频,有新意,但插入该视频的时间节点有点突兀,和前后的授课内容逻辑上有点不顺;此外,未能充分利用好该视频,仅从视频中总结出什么是“面子”,但未能抓住视频中男孩没有脱鞋这个细节进行拓展。建议:授课语速和节奏可以适当放慢一些,从容一些。教学方法中提到案例教学法,但没有充分利用好D& G这个案例。如果能将这个案例作为课后讨论作业,让学生分析这个案例,讨论“面子”的重要性,则效果会更佳,也能真正体现案例教学法的效果。点评专家:郭桂航教授

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大英综合课教学设计工作坊2.0

本工作坊采取培训专家、教学大赛获奖选手和参训教师组成学习共同体的研修模式。主讲人在进行理论讲解、模式阐释和展示示范时,将以教学指 南为准则,结合中国英语能力等级量表,详解指定教材单元设计中的目标 设定、流程安排、项目设计和多层评测。参训教师通过分组合作学习和集体备课的形式,在专家指导下分模块操练单元设计的重要步骤和极富挑战 的教学整合设计任务。本工作坊旨在帮助参训教师将理论转化为实践,最 终产出和分享课程设计方案*,并将成果带回到一线课堂教学实践中去。 课程具体实施步骤设计如下:1.参训教师在培训前事先完成教学设计和二语习得新文献的阅读。2.在研修现场,培训专家将首先从当前大学英语综合课教学存在的主要问题入手,结合“金课”的核心内涵和要求,解析大学英语综合课程的教学理念,介绍以项目为中心的整合式教学设计模式。然后,基于《全新版大学 进阶英语综合教程1》的一个单元,剖析还原单元教学生成过程,展示该模式在具体教学案例中的应用。3.本研修班新增教学点评环节,拟邀请第10届“外教社杯”全国高校外语教学大赛高名次获奖选手回顾参赛心路历程,分享赛后反思。培训专家将带 领参训教师观摩选手录像,并从大赛评委、教学设计者、教学课堂观察者 等多维角度进行教学点评和解析。参训教师亦可参与评课,并与获奖选手直接互动交流。4.在最后的实操阶段,参训教师将按5-6人分组,在培训专家指导下以集 体备课形式对指定教材的其他单元进行分步骤、整体设计和互动交流,并 由专家点评。以期切实强化“金课”理念,提升教学设计能力,实现以能力 培养为目标的有效教学。* 注:研修班将汇总专家及各组学员的最终教学设计方案,编订成合集,以电子版形式分享给全体学员。

跨文化外语教学与跨文化交际能力的培养:案例教学法

根据《大学英语教学指南》与英语专业《教学标准》中的要求,结合“跨文化大赛”选手的表现,探讨跨文化视角下外语教学与大学生跨文化交际能力的培养。本期研修班特邀上海外国语大学张红玲教授团队、昆山杜克大学Don Snow教授、华东师范大学窦卫霖教授、华东理工大学颜静兰教授等专家学者,重点结合理论研究与教学实践,采用案例分析与展示的方法,探讨在高校外语课程中进行跨文化教育、设置跨文化模块课程、跨文化课程的教学设计与执行能力、跨文化交际能力培养的途径与方法等主题。

大学英语教师专业发展:教学设计能力与测评素养提升

基于对当前大学生英语学习现状和新时期英语教学要求的分析,本期研修班将组织国内大学英语教学领域研究成果丰硕、实践经验丰富的资深专家,通过专题讲座、教学示范、互动座谈等多种研修形式,深入探究新形势下大学英语教学改革的相关热点问题,如“金课”建设、有效课堂教学设计与实施、教评测的有机结合、教师测评素养等,以期帮助大学英语教师把握改革动向,更新教学理念,掌握先进、有效的教学方法,优化大学英语核心课程的教学效果。

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